The spot where the H1 belongs

There is a real article here. It simply never names its topic at the top level.

A normal page opens with exactly one H1, the subject stated in plain words, and every H2 and H3 nests beneath that line. Remove the top line and two readers lose out: a screen reader jumping by headings hears no main subject, and a crawler parsing the structure gets no anchor either. The article ends up feeling like a chapter that never got a title.

How the H1 goes missing

Two designs cause this. A design system may style the visible heading with a plain div, which gives the designer precise control and leaves the outline without a top. Or the template hands the H1 to the site logo and drops the article headline to H2. The repair is the same in both cases: promote the heading people actually read to an H1, so the source says what the screen already shows.

A simple check

Load the page and count the H1s. There should be exactly one. Then ask whether a stranger could read that heading before scrolling and say what the page covers.